Clinically Pressed
Website Redesign and Rebrand
Overview
This project began as a school assignment in which I partnered with Joel Luedke, my former preceptor in the athletic training program, to redesign the Clinically Pressed website—then a simple podcast platform. At the time, Clinically Pressed was transitioning into a non-profit organization and looking to update their site on a limited budget. After the academic portion concluded, I stayed on as a member of the board of directors, continuing to advocate for athletic training while leading UX/UI efforts. I designed and launched a new WordPress website and have continued to maintain and grow it, regularly adding new content and features as the organization evolves.
Impact
Post-redesign testing revealed significant improvements in user experience and clarity. Users showed a 60% increase in recognizing the brand, a 17% increase in understanding what the company does, and a 75% improvement in locating a podcast. Additionally, the ability to donate to Throw a Lifeline rose from 62% to 100%, reflecting a 38% increase in task success.
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Roles
User Research
Storyboard
Information Architecture
User Testing
Prototyping
Development
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Team Member Roles
User Research - All Members
User Testing - Katie Haas
Content - Katie Haas
CSV Organization - Jen Strong
Style Guide - Taylor Fedt
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Tools Used
01 Discovery
Through stakeholder interviews, surveys, and usability testing, we gained a clear understanding of Clinically Pressed’s goals, target audience, and the current website’s usability challenges. These insights informed our design approach and aligned our efforts with the organization’s transition to non-profit status.
Deliverables:
Stakeholder Interview Summary, Survey Results, Five Second Test Results, Heuristic Evaluation, Competitor Analysis and Usability Test Results
02 Ideation
During the ideation phase, we organized our research findings to identify patterns, prioritize features, and define a clear direction for the redesign. This process helped us focus on solutions that directly address user needs and align with Clinically Pressed’s goals.
Deliverables:
User Insights, Affinity Diagram, Feature Prioritization Matrix, Storyboard, User Personas
03 Information Architecture
To improve navigation and content organization, we first mapped the existing site structure and then revised it to reflect a more intuitive information hierarchy. An open card sorting test with 15 users guided the development of a user-friendly navigation system and effective filtering options for podcast episodes.
Deliverables:
Original and revised site map and open card sort results
04 Mid-Fidelity Prototype
With limited time, we prioritized rapid iteration by developing a mid-fidelity prototype based on early design discussions and testing. A small A/B test comparing two homepage layouts informed our direction, and usability feedback led to the inclusion of a bottom navigation bar to improve user flow.
Deliverables:
Mid-Fidelity prototype, A/B test results and iterated designs
05 High-Fidelity Prototype
A cohesive visual identity was established through a new style guide and logo, led by Taylor Fedt, and applied consistently across the project. The high-fidelity prototype was built on Wix, maintaining continuity with the original platform, with plans to add more content such as an About page and non-profit details as they become available.
Deliverables:
Style guide and logo integration, high-fidelity prototype on Wix, placeholder structure for upcoming content (e.g., About page, non-profit info)
06 User Testing
The high-fidelity prototype underwent usability testing using the same tasks from the original site to measure improvements. A five-second test revealed major gains in brand clarity, with a 60% increase in users identifying the company and a 17% increase in understanding its purpose. Overall task success also improved, including a 75% increase in finding a podcast and a 38% boost in the ability to donate to Throw a Lifeline—raising success from 62% to 100%.
Deliverables:
Usability testing on high-fidelity prototype, five-second test results and quantified improvements in task success and user understanding
06 What We Learned
This project revealed that the core challenge wasn’t just the website’s design—it was the overall lack of structure surrounding the podcast itself. Rather than a simple redesign, the work evolved into a full reinvention of the site to improve clarity, usability, and long-term scalability. The new site reflects a significant leap in user-friendliness and will officially launch alongside the non-profit initiative.
Future Ideas:
Migrate the site to WordPress for greater design flexibility
Introduce a two-tiered navigation system for podcast browsing
Integrate non-profit information as soon as it becomes available
07 Where We Are Today
Since the initial project, we’ve significantly expanded the site’s features and offerings, with ongoing improvements led by me as the designer and WordPress developer.
Launched an accredited platform offering continuing education units (CEUs) for athletic trainers and healthcare professionals.
Expanded the podcast library and implemented a filtering system for easier browsing.
Created dedicated landing pages for each giving back program.
Organized the "Reps to Run" 5K event.
Added an integrated online store.
Planning a new website to publish peer-reviewed scientific research and support student and professional authors.
Testimonial
Joel Luedke, Stakeholder
“Allison has changed the game for our non-profit, Clinically Pressed Co. We were fortunate enough to connect with Allison as we were looking to update our website. Allison showed what our site looked like and how it could be streamlined to be more user-friendly and help get our message out more effectively. Throughout the process, she was testing everything with live people to make sure we were getting the right items in the right places. She is open to listening to ideas, providing feedback, and figuring out how to make everything come to a reality. Couldn't recommend her enough and we're fortunate to be able to work with her.”